We're a team of entrepreneurs, technologists, and innovators passionate about empowering small businesses with AI-driven insights and local expertise. Our diverse backgrounds in fintech, e-commerce, marketing, and strategic partnerships unite us in one mission: making business growth accessible to everyone.

Founder & Chief Executive Officer
"SMB AI Catalyst"
Jay Norris is an innovative leader and entrepreneur with over 20 years in lifestyle marketing, real estate, technology, and AI solutions. He is the CEO and Founder of Guesst Software, a creative leasing platform disrupting physical retail and restaurant operations, and CEO of Lifestyle EQ, a boutique CRE brokerage and management consulting firm.
His mission is to educate and train 1 million small businesses in how to implement AI solutions into their everyday operations. Jay worked in the music industry for Arista Records and Sony Music, developing tours for artists including Celine Dion, Usher, and Whitney Houston. He founded Tastemakers Media and later brought his expertise to commercial real estate at Marcus Millichap and Eastern Consolidated Properties.
Jay is Co-Chairman of the Technology and Innovation Council for the Manhattan Chamber of Commerce, Co-Founder and Board Member of Startup Westport, Founder of Westport 10, a Board Member of the New York Urban League, mentor for Techstars Detroit, and host of Visionary's Podcast. He lives in Westport with his wife, Crystal, and their two children, Jacob and Sophia.
Want to be part of Jay's mission to empower 1 million small businesses?

Chief Technology Officer
Anil Nair brings 20+ years of executive leadership driving growth and technological innovation in e-commerce and fintech sectors, with expertise in strategic pivots and partnerships that scale enterprises.
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Chief Marketing Officer
Matt Snow is a versatile marketing team leader specializing in championing cross-functional teams for integrated consumer and commercial marketing campaigns.
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Strategic Advisor
Social impact entrepreneur connecting ideas to impactful campaigns through strategic partnerships and organizational transformation.
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Strategic Advisor
Executive leader with Federal government experience in strategic planning, stakeholder engagement, and optimizing program deployment.
Connect on LinkedInWe're building ThoughtPartnr to be the trusted AI companion for every small business owner. Whether you're just starting out or scaling up, we're here to provide the local insights, expert connections, and strategic guidance you need to succeed.